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HOW TO MAKE YOUR MARKETING VIDEO A SUCCESS

No two marketing videos are created equal. We've gone over a number of variables that will affect the outcome of the finished product in previous posts. And whether you decide to hire a production company or opt to create your video content on your own, the question remains: what now? A common mistake companies make [...]

By | March 4th, 2013|Video Production tips|Comments Off on HOW TO MAKE YOUR MARKETING VIDEO A SUCCESS

The Role of Products In Video Marketing

  There's a reason product advertising is a multi billion dollar industry. Because it works. Product video advertisement in particular has the highest conversion rates of all (turning potential buyers into paying customers). Retailers that include product video on their websites see average increased conversion rates of 30 to 400%. There may be a rather [...]

By | March 1st, 2013|Video Production tips|Comments Off on The Role of Products In Video Marketing

Why Production Quotes for Marketing Videos Vary So Much

If you've decided that your business could benefit from a little video love, then you may have contacted a number of production companies in your area.  Odds are, the quotes you received are probably all radically different.  (If you haven't reached this step yet, you'll see, they will).  This can be incredibly frustrating on your [...]

By | February 11th, 2013|Video Production tips|Comments Off on Why Production Quotes for Marketing Videos Vary So Much