How A Promotional Video Influences Your Business Marketing

//How A Promotional Video Influences Your Business Marketing

How A Promotional Video Influences Your Business Marketing

Today, it seems that all and sundry have become dependent on the ease offered by the Internet, resulting in a “smart” world. The world of marketing has become even more elaborate with virtual media dominating the industry.

In addition to the various marketing strategies being used today, promotional videos seemingly stand out from the rest. Statistically speaking, promoting your business’ website through video production generates a greater deal of web traffic in comparison to other marketing strategies.

Here are few of the many ways a promotional video influences your business marketing.

Bigger And Better Audience

The best thing about promotional videos is that you get a chance to appeal to a greater pool of viewers. With social media dominating the mainstream media, businesses have a better chance at interacting with a diverse audience. This will not only be cost effective for your budget, but will also provide you with a better chance to interact with target audiences.


The best part about videos is that they are easily shareable. If you deliver services that are up to mark, then people are more likely to recommend your business to their social circle through the corporate video you have put up. However, make sure that you have the right team by your side that is prominent in their services and experience as they will eventually make or break your reputation!

Better Customer Service

Since a video tells a “short story” to viewers, they are more likely to comment on it as compared to a simple audio or a visual promotional medium. These comments allow room for better customer interaction and give business owners insight into consumer preferences. This information can be effectively used to develop future marketing strategies.


Videos have always had the “X-factor” when it comes to effective marketing mediums. Before the Internet boom, the best marketing strategies comprised of running advertisements on television and radio. Now, since almost everyone has access to WiFi, marketing strategies used by businesses, be they small or big, have a greater chance to make a global impact if needed. In order to stand out from the competition, one of the most essential tools is to have a reliable video production team by your side!

Here’s How to Get Your Corporate Video

If you are looking for a corporate video production in Chicago, that will help you deliver the true essence of your business, then New Slate Films is the ideal choice for you!

We, at New Slate Films are dedicated to providing individuals and businesses with a unique opportunity to tell their stories. We deal in corporate and business promotional videos, legal and medical video production and website and YouTube video marketing. New Slate Films aims to connect you to your audience. Moreover, we let the audience know that whatever your business has to offer is worth their time.

By | 2017-11-27T00:46:26+00:00 April 28th, 2015|Featured|Comments Off on How A Promotional Video Influences Your Business Marketing

About the Author:

Saj Adibs is the founder, filmmaker and creative director at New Slate Films, a Chicago based video production company. He has been creating films, commercial and corporate videos for the last decade.