The post-production process mainly involves the editing of a video, and with the right editing skills, one can transform a rough cut video into a polished broadcast quality video. We utilize our expertise in editing to deliver quality promotional and marketing videos to our clients.
Editing, at its most basic, can help you put all your shots into the proper sequence. You use editing tools to weed out or fix any mistakes made during the production process. It can be used to trim the video to the length you want and it can also be used communicate the right aesthetic to the audience.
Remember the Edit
The process of editing for a quality finished product entails that you keep it in mind when you are shooting the video. You have to visualize what type of editing will required in the video to get the desired results.
There are many different things that you will not see when you are shooting a scene, but they will be revealed when you start editing; this why it is important to get multiple shots of the scene, even if you get the best one on your 1st try.
A Second Chance
The editing process is essentially your second chance to fix the problems or mistakes you faced during the production phase. Someone may have forgotten to turn on a light, put on their headphones or attach the microphone. All these shortcomings can be covered with expert editing.
The Right Frame
The composition of the shots should be consistent and perfect, so your video can make the maximum impact. The right framing makes it easier for viewers to follow the story and understand the message of the video better. Maintaining that consistency in the production process is impossible- that is why you need editing. You can use the editing tools to correct all the framing miscues.
The editing process is where you add transitions into the movie. These help tie in the different shots of your video together. They make it easier for the audience to follow the action in the video and provide the appropriate respite needed in the video.
With the information above, you can understand why editing is such a crucial process in the video production process. You just have to make sure that you hire the right professional to shoot and edit your videos. New Slate Films has experienced professionals who can provide clients with expertly shot and edited videos. So, give us a call (312-612-0516) and we can talk about what kind of video will be perfect for your business.