Managing Market Competition with Corporate Videos

//Managing Market Competition with Corporate Videos

Managing Market Competition with Corporate Videos

With many people depending on smart devices for their daily needs, telecommunication today is almost entirely dependent on the Internet. The way people perceive things, and carry out their daily tasks through this medium has led most businesses to develop marketing strategies that use online resources for promotional purposes. Not only do we have access to a greater audience pool, but their costs are almost negligible.

Competition in the market is getting tougher day by day due to the growth of this technology. However, analysts and experts believe that implementing video marketing through YouTube and other platforms can leave a marked impact. Videos, GIFs generate a great deal of web traffic and hence, are used as an effective means by many businesses who want to convert visitors into customers.

Here is how you can effectively manage market competition with corporate videos.

Better SEO

Of all the searches made on search engines like Google, Yahoo or Bing, the first thing that comes on the initial search pages comprise of video content. If your business has used a corporate video in advertising services or products, it is highly likely that these will have a better SEO ranking and that will eventually generate better web traffic.

Clear Communication

Even if you are using pictures to advertise your products or services, some viewers may not be able to relate to the content in a manner that you want. For example, contradictory to conventional means of marketing, advertising your law firm with promotional videos will prove to be a better idea, as people will get a clearer message about your services and you will remain one step ahead of the competition.

Significant Surveys and Analysis

The best thing about using corporate videos for marketing is that you have the chance to analyze traffic generation and how well (or not) the video is performing on YouTube. This knowledge will give you valuable insight into developing an effective and more focused marketing strategy.

Here’s How to Get Your Corporate Video

If you are looking for a corporate video production service in Chicago, that will help you deliver the true essence of your business, then New Slate Films is the ideal choice for you!
We, at New Slate Films are dedicated to providing individuals and businesses with a unique opportunity to tell their stories. We deal in corporate and business promotional videos, legal and medical video production and website and YouTube video marketing. New Slate Films aims to connect you to your audience. Moreover, we let the audience know that whatever your business has to offer is worth their time.

If you need more information or have any queries, feel free to contact us and we will be happy to help!

By | 2017-11-27T00:47:22+00:00 April 16th, 2015|Featured|Comments Off on Managing Market Competition with Corporate Videos

About the Author:

Saj Adibs is the founder, filmmaker and creative director at New Slate Films, a Chicago based video production company. He has been creating films, commercial and corporate videos for the last decade.