There was once a time when simple word of mouth was enough to promote an event or news. Then print media stepped in and made this process more professional and efficient. But today, if you want to reach audiences in the far off corners then you have to rely on online video marketing and thank fully emerging technologies have made this task much more easier. Of course when we think of websites where promotional videos can be uploaded for high exposure, the usual suspects, YouTube and Facebook come to mind.
But what you have to realize is that sometimes your target audience might use a variety of mediums to browse through videos. In those instances, YouTube and Facebook are not going to be enough.
Here is a list of popular websites that will give your promotional videos the same level of exposure.
The video sharing website Vimeo was founded in November 2004. Vimeo was the first website to offer videos in HD format and was the first to encode videos into H.264 specifically for HTML 5. As of December 2013, the website had over 22 million registered users and receives over 100 million visitors per years.
Daily Motion is a very popular video sharing website which offers users the chance to watch, share and upload videos. The website was founded on March 15, 2005, and has its headquarters in Paris. Users can search for videos using tags, channels and user created groups. Maximum file size allowed by the website is 4GB while the length of the video is limited to just 60 minutes. Daily Motion has also launched a smart phone app for Android and iOS operating systems.
Veoh is another very popular video sharing website. But what makes it different is that it is associated with a television network which allows users to watch popular TV shows. However, that feature is limited to the United States only. The website lets users with devices like iPhone and iPad to view the content without any interruption.
Blip (previously called blip.tv) was founded on May 5, 2005 with headquarters in New York City. The website is reported to receive over 500 million views on a monthly basis. Typical visitors to the website can spend up to 80 minutes watching various videos.
Other than video sharing websites, you can also utilize popular apps to promote your videos. Instagram has recently included a feature that lets you upload videos. However, the video length is limited to 15 seconds only. If your promotional video is a bit long, then you can ask your video production company to create a teaser for your video which will entice the viewers into watching the entire video.
If you have finally realized that you need to promote your business or ideas through a promotional video too, then contact us right now! Being one the best video production company in Chicago, we can guarantee that we will be able to tell your story in the best way possible.