Came across a great article that defines the main ideas all video marketing and promotional videos should include.
At New Slate Films, we always incorporate these three ideas in our videos and really emphasize on number 3.

1) Values & Mission Statement: What do you believe in? What do you care about? What makes you tick?

2) Origins of Company & History: How did you get to where you are now? Tell us that first back of beermat idea and what happened along the way.

3) Visionaries / Leadership: Who is the face behind the brand? Let us feel their passion!