5 Video Marketing Tips for Small Businesses

//5 Video Marketing Tips for Small Businesses

5 Video Marketing Tips for Small Businesses

It is understandable that small business owners think that video marketing is out of the question for them because they don’t have the budget to hire a video production company. But that is not always the case. There are some low cost video marketing options available for such owners.

But budgetary constraints should not keep you from doing video marketing for your business. Put it this way you cannot, not afford video marketing for your business – it is a very effective way to get your message across to your potential clients.


Your video production should contain a message or statement from you, the owner. You should give a small introduction to your business and tell the audience about your business. This will leave a good impression of your business on the audience.


Don’t focus overly on selling your products. Your video should have educational and entertaining qualities to make the audiences want to watch it all the way through. Tutorials and explainer videos that help the audiences realize the convenience that your product or service can bring to their daily life are well received.


Your videos should include special deals or promotions for your products or services. This will give them an air of being exclusive. You can use social media to showcase these videos and encourage viewers to share them.


Humor is a powerful tool for getting a message across to the audience without being overt. It also helps videos go viral and gets your business more customers. If used correctly it will help make your videos popular among viewers. But there is a small risk factor involved in using humor, if miscued it can have disastrous effects on your business.

Remembering the tips above will definitely help you make better videos for promoting your business, it is still a good idea to hire a video production firm to take care of your production in a professional manner. There are some video production companies that offer affordable video production packages for small businesses. So develop a video marketing strategy while staying inside your budget and avail the many benefit it provides your business.

Company Introduction

New Slate Films is dedicated to providing individuals and businesses with a unique opportunity to tell their stories. They deal in corporate and business promotional videos, legal and medical video production and website and YouTube video marketing. They pride themselves in finding a way to get the desired message across to the largest possible audience.

For more information, please visit newslatefilms.com

By | 2017-11-27T01:15:43+00:00 June 4th, 2014|Video Production tips|Comments Off on 5 Video Marketing Tips for Small Businesses

About the Author:

Saj Adibs is the founder, filmmaker and creative director at New Slate Films, a Chicago based video production company. He has been creating films, commercial and corporate videos for the last decade.