A corporate video can help improve the image of your company and popularize it. But even the category of the video can turn viewers away from the content. People assume that a video with the word ‘corporate’ in it is going to be boring. You have to change the perception by creating content that is compelling, informative and entertaining at the same time.
Don’t try to handle the whole production yourself, if you needed brain surgery you wouldn’t try it yourself first. Trust the people who know the production world and hire a professional video production company, but make sure that the people you hire heed your input when working on your production. Hiring professionals will simplify the whole process and will provide a seamless fluidity to your video that can never be achieved in an amateur production.
Don’t look at your previously produced videos for ideas. You have to be imaginative and come up with a unique idea every time so your thought process isn’t tainted with old ideas. You have to come up with a way to deliver your information creatively. An artistic video that will entertain the audience and deliver the message effectively is your goal, and you have to exhaust your thought process to achieve it.
Listen to the Professional
You can develop a good corporate video idea on your own. To make it great you have share your vision with the production team that you have hired. Lay out your idea in front of them and they will let you know if it will be effective in the final product. They can also communicate to you the approach needed to work with the presented idea.
Know your target audience and place yourself in their shoes. Think about how they will perceive your corporate video. Try to get the thoughts about your business out of your mind and try to view the video or the idea from a fresh perspective; this will help you improve your corporate video.
A Short Story not a Novel
Think of your corporate video as a short story, you have to present a compelling narrative to the audience but don’t go too far and turn into a novel. The longer the video, the less engaging it will be. Keep it short and entertaining for maximum impact.
Follow the advice above and produce quality corporate videos. Once you have the completed video, distribute it online on popular video hosting and social media sites. To get the most views, promote your videos on all these sites. Even a great video can be rendered useless if it is not distributed effectively.