Not your dad’s marketing technique

//Not your dad’s marketing technique

Not your dad’s marketing technique

Marketing has been around for a long time. From time to time, something new comes about that changes the way we think about marketing. Today, social media marketing seems to be all the hype and it ought to be. It’s a great way to find potential customers. But the trick lies in converting those potential customers into actual and loyal customers. And that’s where video marketing is your best bet.

When you go on a website or a Facebook page, you spend just a few seconds before you decide to stay on or click away. So if you come across paragraphs on paragraphs worth of text, you’ll probably click away. If you see a few interesting images, you may look at them but again, an image could only communicate so much. So again, you move on. If you see a video, you’ll be more likely to click it and see what they have to offer. Now here is where New Slate Films comes in. If the video doesn’t hold your attention, once again you will leave the page. But what if the video was capable of not only holding your attention, but captures your emotions and tells you all you needed to know about what you are looking for.

You search for something online, you came across a webpage and you clicked it. Capturing your interest is everything at this moment. Let say you see a video on the home page and you decide to press play. In the first few seconds, the quality gets you hooked. It’s cinematic, it’s engaging and it’s not what you’re used to seeing on the web. Then you begin to learn about the company and what it’s all about. You also learn about the people behind the company.

It creates instant connection between you and the company. You’re inspired, motivated and driven by the video. and all this happens in less than 3 minutes. Just long enough for you to learn what you came to find and much more. At this point, even if you don’t take action, the results of what you just saw will stay with you and you’ll ponder it for the rest of the day. Now that’s marketing in a unique and powerful way.

At New Slate Films, that’s our primary focus. We love helping small businesses have a long lasting impact on every potential customer they reach. These videos have had great results on social media sites, business webpages and create great SEO results across the web by being visible on dozens of video websites. There is no other marketing tool that can provide so much bang for your buck. Want to see a sample? Here is our latest video for Mary Kay.

By | 2017-11-27T02:19:26+00:00 October 23rd, 2012|Video Production tips|Comments Off on Not your dad’s marketing technique

About the Author:

Saj Adibs is the founder, filmmaker and creative director at New Slate Films, a Chicago based video production company. He has been creating films, commercial and corporate videos for the last decade.