The Relevance of Online Video Marketing in a Struggling Economy

//The Relevance of Online Video Marketing in a Struggling Economy

The Relevance of Online Video Marketing in a Struggling Economy

So you’re somewhere along the lines of business owner, entrepreneur, professional individual, or maybe you even prefer the term tradesperson. Whichever you are, you rely on and understand the importance of new business and a constant flow of new incoming consumers and clients.  And also the importance of seeking them out, because if they all just came to us, oh what a wonderful world that would be.  But as we all know, that is not the case.  Marketing, and strategy therein, exists for a reason.  And in a struggling economy that we’ve all been forced to conform our businesses and ourselves to, both companies and consumers are a little more aware of where each precious dollar is ending up.

Marketing, has also become all the more relevant in times such as these, as those doing the marketing and spitting the spiel know that they’re going to have to be all the more convincing to get that aforementioned dollar.

video marketing is essential specially when your marketing dollars are more valuable than ever.

So what do you do?  First take a step back.  At this moment, you are not the professional you know yourself to be, but just the consumer that you most definitely are.  As a consumer yourself, what is your dollar worth?  What grabs you in a campaign to get your attention?  Just about anyone is looking to get the most value out of that dollar as they can, but where is that line drawn between saving a buck and sacrificing quality?  These are all the questions you should be asking yourself if you’re offering anything to anyone at a price.  Understand what worth means to you as a consumer, and you will better understand what it means to others.

Now, how do you plan on conveying your worth to your potential and even current customers?  Why exactly are you worth their money?  And perhaps most importantly, what platform to you plan on using to convey your message?  Using the internet is probably your best platform, because more than in television or print, that is where we are all connected or linked in.  The tv has become but a background noise at the end of an evening to sooth us through our online escapades and social media hangouts.

Where does online marketing video come into all this?  It’s quite simple.  You need consumers to hear your call to action above your competitor’s.  Believe it or not, it’s not just about saving a little to most people, but it’s also about who they think is most deserving of their hard earned money.  That dollar is becoming all the more precious to each and every one of us, we want to know it’s going to a good home.  With a marketing video on your site, or as part of your internet marketing campaign, you’re far more likely to grab the attention necessary to convince those you need to that you are the deserving party of that hard earned dollar.

Let’s face it, there’s less to go around right now, and there’s an all out marketing war happening because of it.  So spend your marketing dollars wisely to make a lasting impression.  Let your voice be heard, quite literally, through the marketing mayhem surrounding the ever-coveted consumer.  It’s more important than ever to be as competitive in your marketing strategy as you can be, and the only way to do that is with video.  Find a good video production company and get yourself a top notch video marketing campaign.  You should do your research to make sure you get the best value for your money.

By | 2017-11-27T02:13:33+00:00 December 18th, 2012|Video Production tips|Comments Off on The Relevance of Online Video Marketing in a Struggling Economy

About the Author:

Saj Adibs is the founder, filmmaker and creative director at New Slate Films, a Chicago based video production company. He has been creating films, commercial and corporate videos for the last decade.